Specialty Equipment Market Association (SEMA), in cooperation with their Motorsports Parts Marketing Council (MPMC), has recently launched "Take a Friend to a Race", a grassroots program aimed at increasing attendance at motorsports events, by introducing new fans to the sport. 

"Take a Friend to a Race"  simply involves contacting a friend, neighbor, or relative, who has never attended a motorsports event, and taking them along with you.  The sensory experience of a live race often creates life long fans, and that is the ultimate goal of  "Take a Friend to a Race" : create  new motorsports fans.  Who knows?  That neighbor that you introduce to racing could easily become a participant, or even a future star of the sport!

"Take a Friend to a Race" culminates each year during the month of August, which has been designated Motorsports Awareness Month. August is the last month of summer vacation, and since racing is a family oriented sport, makes it the perfect time to organize family outings or vacations around Motorsports activity.